TikTok is introducing a new feature that permits them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the service announced that it now features more than 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This development comes amid a rise in AI-generated material, spurred by emerging content generation software.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding video streams on a competing service primarily display content made by AI. A significant portion of this material is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that many people like content produced via AI tools, including computer-generated images to informative clips, and we intend to offer the community the power to adjust the amount of that, depending on their own choices,” stated a spokesperson.
AI on the Platform
The service announced that there are currently over a billion videos on its app identified as made with AI. Overall, over 100 mn videos are uploaded to the app each day, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of AI-generated videos they see by accessing the content preference setting in the platform and choosing the AI content topic. Other topics that currently be controlled under the setting include current affairs, clothing, beauty, and dance.
Platform Guidelines
Its policies mandate users to identify lifelike AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI video that is not labeled can be removed under its user guidelines.
Additionally, the service will henceforth apply an AI-generated label to content created with its own AI tools, or identified by an collaborative effort for identifying artificial media. This action is intended to deter users from trying to bypass the tagging system.
AI Literacy Programs
The company is also launching a $2 million awareness program for experts and institutions to create informative material about responsible artificial intelligence. This project will support charitable organizations specializing in teaching coding and technology.
Content Safety Approach
TikTok has defended its moderation strategy, amid controversy over proposals to cut jobs for numerous safety staff in Britain. It is planning to reduce a significant number of roles in its trust and safety department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A company official clarified that human moderation would continue to be important, but AI can protect employees by eliminating the most graphic content before it has to be seen by staff. TikTok announced a notable drop in disturbing and violent content seen by content reviewers over the past year due to reliance on its AI tools.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is making a difference process content quickly.”
